Social media is playing a huge role in marketing activities along with SEO, branding strategies, and online lead conversion.

Each of the social media channels is crucial in marketing products on e-commerce sites like Shopify. A seamless social media strategy will go a long way in diverse marketing approaches and sales channel support.

Shopify has a huge number of apps, which assist in social media marketing and saves time and effort in the process in many ways.

1. Twitter Feed 
Pricing: Free

Twitter Feed displays all widgets individually or together with each other. The app provides custom design options including colours, backgrounds etc. to match with the store. This is a tool that helps in interaction with customers with promotional tweets for products, offers, etc. Adding a relevant Twitter Feed is beneficial to your business since it provides a clear channel of communication with users. The social channel includes the option to like, tweet, re-tweet, reply, etc.  The Twitter feed app is used to notify customers, direct traffic to the website and even used to garner feedback.

2. Facebook Store – Easy Social Shop 
Pricing: Free

Facebook Store is one easy social shop that extends reach customers on social networks. The app helps organizations to drive sales through Facebook. One can let shoppers share products and their details on diverse social media channels including Facebook, Twitter, and Pinterest.

The app allows Shopify users to convert their online store into a Facebook store and one can get selling their products on Facebook within 3 clicks. The store products will be updated on the Facebook store and one can customize as one wants it to be.

3. AddThis Sharing Tool
Pricing: Free

AddThis Sharing Tool is one efficient app that enables visitors to become marketers through their preferred social networks. One can measure activity on each of the sites in real time through the app and even aids in driving traffic and engagement to the storefront. One can share content to 300+ social network and bookmarking sites and is quite popular in among 12 million domains worldwide. The app also measures user engagement along with actions on social channels with an effective real-time analytics dashboard

Shopify has the unique privilege of empowering a diverse community of merchants that spans the entire globe. Together, with our partners, we are changing the face of commerce and helping to make entrepreneurship more accessible than ever before.

One of the key ways we provide this accessibility is by offering our merchants live, 24/7 support, by phone, chat, and email. This is because we understand that sometimes, having a conversation with another human is the fastest way to find the information you need to solve problems. Whether you’re troubleshooting an issue that comes up in the middle of your workday, or at home, planning how to grow your business over the next 6 months, a Guru is always ready to speak with and offer you any resources that Shopify has to help.

Shopify’s Gurus are the humans embedded at the heart of this community. They strive to empower and guide our merchants as we learn and grow together. Gurus are masters at the art of providing the right information at the right time, and assisting our merchants with the often frustrating question of “What should I do next?”.

First and foremost, every eCommerce platform allows for a strong shopping experience with virtual storefronts that attract, entice and enable consumers to buy products or services as they desire. 

Online merchants host their websites and even manage their offerings, prices, promotions etc. But when higher volumes are considered, the e-commerce strategy does depend on the solidity of the platform.

Product Listing Advertisements (PLA) by Google is a popular advertising platform that fetches product data from Google Merchant Center and displays it systematically for increased clicks. For running a streamlined PLA campaign, one needs to setup a seamless shopping campaign in Google Adwords with proper planning and management. To boost conversion ratio and sales from the shopping campaign, you need an optimized Google Merchant Account and Data Feed that should adhere to your campaign goals and objectives.

Here are 8 points to consider while optimizing your Google Merchant Account:

1. Data Feed Should be Approved without any error

One needs to create a relevant data feed and submit the same in their Google merchant account. To upload data feed, use Google Sheets to directly incorporate data into the account or manually upload from local files, through FTP, or cloud storage. One can even set up an upload schedule for fetching data from a data feed hosted on their site with a proper schedule or use automatic import option from a compatible e-commerce platform. One can also make use of content APIs to make uploads possible.

After uploading data feed, it should be reviewed for errors. The Google Merchant Center add-on can be used for feed validation and upload. One can view errors by exploring custom data feed’s Diagnostics and make sure that the uploads are error-free. You can also identify the impact of the errors, if any on the process, right there.

2. Optimize Product Title

Product Title plays a critical role in optimization of Google shopping feeds. The first aspect of every Product Listing Ad is the Image and connected title. If products titles are optimized, the click-through rate and conversion are impacted positively. One can optimize product title, with respect to its attributes including its font size, color, and font style too. The above attributes help in avoiding wrong clicks and users can actually click on something they need to know about.

Selecting an open source eCommerce Platform is a tough task since there are multiple eCommerce platforms available in the market that are good enough in their own right. Each of these platforms has their own benefits and features that one should consider before choosing the best fit as per their requirement.

For example, if you opt for a Hosted eCommerce Store one can avail tons of benefits including easy-to-use admin panel, Free Software Updates, free hosting & maintenance-free store but at the same time, you have some limitations of additional features & customization, Fixed Monthly operating cost, etc.

I would recommend the person to check following questions before choosing any eCommerce Platforms:

1. Budget
2. How much time would it require to build eCommerce store before it goes live?
3. List the most important features that you would need in your preferred e-commerce store
4. Scalability and Future Expansion
5. Technology & Community Support
6. SEO and marketing/branding tools support